Longines Watches
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

Long experience meets vast expertise: The Longines Master Collection
With its long and distinguished traditions, Longines has from the start built its worldwide reputation on timepieces notable as much for their intrinsic quality as for the style and timing of their launch. The Longines Master Collection is a perfect example of this skill. On the basis of the success of this collection since its launch in 2005 Longines has now added a number of new models in pink and yellow gold, with black dials and new sizes, that have already caused a sensation on the market. These new designs are reaching world markets precisely as consumers signal their clear preference for products that not offer embody genuine value but unmistakable character as well.

The Longines Elegant Collection – A definition of elegance
Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan “Elegance is an attitude”. So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces. Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.

Longines is based in the Swiss town of St. Imier since 1832. The famous Swiss watchmaker can boast a technical expertise born of tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand known by its winged hourglass logo now has outlets in over 130 countries.

Longines: 180 years of elegance, tradition and performance
Based in the Swiss town of St. Imier since 1832, Longines is celebrating its 180th anniversary in 2012. The famous Swiss watchmaker can boast a technical expertise born of tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand known by its winged hourglass logo now has outlets in over 130 countries.